Beginning of the Editing Process Blog

 

    Today marks the beginning of the editing process for my new balance cleats commercial. The editing platform I decided to use with Movie Edit Pro. The reason behind choosing this platform was because I have experience using it and its simple. I can easily add media or sound by a simple click of a button, instead of having to go through seven steps to add one clip of footage. I don't have a ton of editing experience however based on my new storyboards I can layout my clips in the order I want. Once done with the filming process I gathered all my clips together and air dropped them to my laptop. The next step was to edit all the clips individual. This means I have cut the clips to the size and times I need them. I also have to add a filter over all the clips in order to receive the dark effect I want. I stated in previous blogs that famous brands like new dance and nike like to put a theme into their commercials. The theme I'm going for is a dark tone filter. This mainly brings out the green in the grass and orange clay. The white uniform I wore with the filter pops out the blue and brightens the white. I made sure to set the tone dark enough to see me, however still get the same mood. I laid out my shots in the order I wanted them based on my story board. The opening shot is clips of me playing for my high school. Im still collecting clips from parents and teammates. The next clips is action shots of the new balance cleats. In editing I Meade two clips quickly switch in between each other. I got the effect I wanted so far. Whats left now is to add the logo at the end, transitions, and background music. 

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