Title Design Thriller Are You Afraid of the Dark?


 1.    How many titles are displayed during the opening sequences to the film? Which ones?

- No titles are shown during the opening sequences of the film until the very end in which a match is lit and the name of the film appears. Are You Afraid of the Dark's opening sequence was presented on Art of the Title. Having an impactful title sequence is essential. With an ever-changing cast and a new story. The opening titles were the glue that held the show together a touchstone that not only helped inform the tone of the series overall, but also reminded young minds eagerly craving more than Saturday morning cartoons that they were in for a scary good time.  Stated on art of the title, “The brief was to get a feminine font with a hard edge. After playing around with existing fonts, we found that Bodoni had a really nice feel to it, a stylish vibe and some nice detail. But even then it was distinctly feminine. So the solution was to rebuild it."

2.    What connotations do the images carry? (how do you they make you feel)

- The images shown are definitly used to keep the viewer on their toes about the sequence. Just only the opening sequence revels a dramatized version of the story at hand would be presented to viewers. With titles like “The Tale of The Phantom Cab,” “The Tale of the Pinball Wizard,” and “The Tale of the Dark Dragon,” these narratives often involved ghosts, demons, and other supernatural beings and almost always had a happy ending.

3.    How is genre reinforced through symbolic and technical codes from the outset?

The opening titles were the glue that held the show together — a touchstone that not only helped inform the tone of the series overall, but also reminded young minds eagerly craving more than Saturday morning cartoons that they were in for a scary good time. 

4.    What conventions are used to ensure the film appeals to its target audience?

- The creators went through process of accessing the viewers memories. The sight of a rowboat bobbing in the water on a foggy night, the sound of a rusty swingset creaking in the wind, or the waggling notes of a spooky synthesizer will evoke very specific memories. Not of rowing boats or playing on the playground, as you might expect, but more likely of a musty rec room somewhere — memories of being a kid, huddling under a blanket in front of the television, too terrified to move. They also used high quality shots for the best views. Stated in the article,"The creative team used the phantom camera –an ultra-high-speed digital video camera– to explore the textures and micro details of the dark knights’ armor in incredible detail. “The shoot with a fat raven called Shug, a Charlize Theron lookalike and a bunch of knights and dark soldiers in beautiful Colleen Atwood costumes was pretty special,” says Hobson." 

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