Final Editing Blog

 







    Today was the final editing day for my New Balance commercial. I have lined up my clips in the order that I want them. My first clip is a video of me up to bat wearing my new balance cleats. Softball seasons has not started yet, or else I would have included more clips. The second clip is the beginning of a fielding scene. Then it cuts to a running scene to show the uses of the cleats. Finally it cuts back to the final clip of the fielding scene. In majority of big commercials I kept seeing this tactic being used. I believe its to keep the view interested with the commercial and it's content.Viewers like a high paced and fast moving commercials. This makes it seem that the commercial is shorter and quicker leaving the viewer not to be mad about having to watch a long commercial. The 3 major shot follow the 2 one is the final of the sliding shot. Next was the tracking shot of me running in the shoes. This was the hardest shot to film and due to being film on a phone lowered the quality. The camera is shaking a lot and doesnt always stay on focus on the cleats. The following shot is a slow action at the beginning then moves to a quick action. The next shot is a slow pan over shot of the cleats. They're position on the helmet and mid way through hits a slow motion capture. Then it fades into a black screen with the white new balance logo on it. For background music I'm deciding between legend and the background beat of we will rock you. Both match up with the clips and tempo of the commercial. Once I picked everything I put it all to together and created my commercial. 

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