CCR Questions Blog



1.     How does your product use or challenge conventions AND how does it represent social groups or issues? 

- New Balance cleats play an important role in softball. The cleats represent a growth in the sport for all athletes. Metal cleats were not allowed for softball players due to safety concerns, however baseball was allowed metal cleats from 1984 for the same uses. The rules of the cleats were another gender based rule, people believed girls would get hurt. Now the upgrade from rubber cleats to metal cleats is see as an accomplishment in the softball community. 

 2. How does your product engage with audiences AND how would it be distributed as a real media text? 

- My product engages with majority of my audience by connecting to them if their an athlete. Every athlete knows the effecting footwear can have on their performance. Even non-athletes can relate how footwear effect someone job, workout, etc. It would be distributed as a real media text as explaining the effect the cleats can help on performance. 

  3.     How did your production skills develop throughout this project? 

 - My production skills develop throughout this project by having to think of ideas off the top of my head. At a time during production, I had to do a complete 360 during filming and think about new shots. While going through the process had to keep my image of what I wanted to the outcome and reason of my commercial to be. It became easier over time to think of reasonable ideas and changes. 

 4. How did you integrate technologies – software, hardware and online – in this project? 

- It was hard to integrate technologies in a commercial that was based on a physical/non technology object. The most I could in integrate technology was in the editing process. When filming technology was not shown in film. However, the main technology was in editing with the transitions and music added. 

Comments

Post a Comment

Popular posts from this blog

Change of Plans

Image
As the title states, there has been a change of plans in terms of the product of my final task.  I will have to cut the total amount of script to a minimum.  I have changed my aspect of what I want to create and I am leaning more towards a euphoria aspect. In euphoria contains flashbacks with a monotone voiceover. According to an article written about the producer's opinion of the show, " The look and feel of the show are as superheated as adolescence itself. The colors are bold, the score and needle-drop songs are loud, and the camera rarely sits still when it can glide, swoop whip-pan, or spiral. Every episode starts with a speedy prologue outlining the backstory of a recurring character shot, cut, and scored like a “previously on” recap of someone’s life. (Levinson wrote all eight episodes in the first season and directed five.) The medium-size town in which the tale is set was mainly built from scratch, the better to allow for expressionistic lighting and acrobatic vi...
Read more

Title Design Research: Thriller 30 days of Night

Image
  1.      How many titles are displayed during the opening sequences to the film? Which ones? Ni- Nine Titles were displayed in the opening sequence of 30 days of Night. Stated in the article on watch the titles," The audience is confronted with a sequence of highly disquieting images that cross-dissolve or fade to black. Details of torn and tainted photographs, northern lights, shadows, a bloody tooth embedded in a thick layer of ice and references to the Alaskan wintercape. Brian Reitzell‘s haunting score greatly enhances the discomforting atmosphere." The titles in this opening sequence are simple in all white, however in all capitial letters to state the importantance. I highly like the simple design of the titles and the design of the 30 Days of Night title.  2.      What connotations do the images carry?  - The images carry t he discomforting atmosphere with  Details of torn and tainted photographs, northern lights, shado...
Read more

Commercial Group Blog

Image
                  I have come to the decision to create my commercial alone. On short assignments such as the commercial, I prefer to work alone. I have found when you have a group on individuals on an assignment like this one, there is too many ideas and voices to be represented. Another reason I choose to work alone is so I am accountable for my own work. This eliminates the stress of having to make sure everyone submits and does their part of the assignment. I feel when I work alone, I'm the one to have the control over the assignment and can raise the standards. My exceptions for projects is set really high and working with people that don't match my work ethic and standards adds more work for me then what's needed. My personality matches with working alone. I'm an over-achiever and like to challenge myself to the best work I can turn in. In addition, I'm very creative and do not like to turn in the average projects or assignme...
Read more