Research Blog

     


   Today in class I conducted research on my brand New Balance for background information, similar commercials, and camera angles and shots I would need to create. A commercial is used to advertise a product or brand to convince a customer to buy. I researched the commercial of the brand and related brands to see the commercial they professionally make. I took account the mood, outfits, music, and shots used in the professional commercial. According the New Balences website,"We stand for something bigger than sneakers. We champion those who are fearlessly driven by they passions. We elevate sport. We do right by the people and the planet. Together, we drive meaningful change in communities around the world." New Balance is known for sponsoring and supporting sports such as track and field, baseball, softball, soccer, and more. I'm excited to create a commercial showing how new balance cleats are part of an athlete through a softball players perceptive. 

- Outfits with running shoes, cleats, tank tops, leggings, softball and baseball pants, and shirts representing a team or school. 

- Props: softball or baseball, shoes, glove, bats, workout equipment. 

- The brands commercials are dark themed, intense training music, and have a motivational slogan. Nikes slogan is "just do it." New Balance's slogan is Fearlessly Independent Since 1906." This tells infulences the audience to just go for something and background on the company. 

- In the New Balance commercials the whole idea of the ad is show of the shoes or cleats. New Balance makes their films build up speed over the commercial. Generally starting with someone getting inspired, putting music and starting a run. 

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